ROLE: Community Manager
REPORTING: Project lead
DEPARTMENT: Digital
LOCATION: Uganda
OGILVY AFRICA – COMPANY OVERVIEW
Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.
Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.
This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).
In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.
Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.
JOB PURPOSE – SUMMARY
Community Manager is an appointed administrator for brand´s corporate social media communities (i.e. Facebook, Instagram, and Twitter) and the key customer contact. The Community Manager is responsible for moderating User Generated Content that appears and escalating any issues to the appropriate internal/client teams.
They need to be familiar with the required digital & marketing code to ensure compliance of all digital assets on social media.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
Strategy
Ability to quickly identify trends and insights that will place our brands in culture.
Ability to navigate all sorts of surprising situations with grace and professionalism and be adept at finding solutions that satisfy community members and align with the brand values.
Developing and implementing community engagement strategies and initiatives together with the content teams
Assist with creation, conception, and presentation of digital campaign work. Ensuring that community strategy supports overall brand goals and objectives.
Collaborate with the content team to create engaging and shareable content that increases our brands’ social currency.
Participate in social events, corporate events and workshops
Attend big bet events to co-create, moderate and engage with consumers talking about our brand to ensure the brand is first to show up and prominently.
Keep abreast of trends, themes, conversations and trends online
Collaborating with Marketing and support teams
Publishing
Co-Create and maintain Content Calendars in collaboration with the content manager, including publishing approved Facebook, Instagram, YouTube, Twitter posts and any other social platform.
Post relevant content in accordance with Content Calendar.
Keep track of content on the approved calendar and coordinate with content managers to ensure consistency of publishing content.
Ensure all content published is compliant to Diageo Marketing Code and Diageo Digital Code.
Moderation
Moderate discussions and content
Respond to inquiries and feedback
Review user generated comments and posts daily inclusive of weekend and responded to within 24 hrs or earlier
Initiate, respond and engage with consumers to drive conversations on the assigned brand pages and supporting other brands where assigned brand is mentioned.
Enforce the platform Social Media Guidelines, Digital Code & Marketing Code as defined by the brand.
Ensure IARD (International Alliance of responsible drinking) checks are done and evidence recorded monthly to include official disclosure, privacy policy, community guidelines, Forward advise Notice, Responsible Drinking message and page has an active age gate.
Manage & Escalate User Generated Content, where appropriate, to different stakeholders
Monitor influencer content to check adherence to Diageo Digital and Marketing Codes.
Listening & Reporting
Analyzing data to set and monitor KPIs that assess community engagement and social media campaign performance
Consistently utilize social listening tools to identify and generate actionable insights that guide content creation for the brands & offline brand activities where necessary
Summarize insights and conversations to create actionable, client-facing reports that measure our community building initiatives and content performance that are to be shared to the relevant stakeholders.
Able to listen, monitor & proactively identify potential risks that may lead to negative sentiment and potential crisis
Provide ad-hoc, monthly, event, campaign and after-action social Listening Reports.
Maintain a clear digital asset register across all brands managed updated on a monthly basis together with IARD (International Alliance of Responsible Drinking) reports
Provide Compliance reports as required under the Digital Code
PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED
2-4 years’ experience in managing brand social media presence
Required Attributes:
Great verbal skills with empathetic approach to consumer challenges
Digital native proficient in major social media platforms and keen eye on emerging platforms
Good personal skills and ability to interact with different departments
Deep knowledge of social media listening and reporting tools
Ability to turn metrics into meaningful insights
Ability to conceptualize new ideas quickly.
Creativity & proficiency in tools available in the different social media platforms user use, e.g reels, insta-stories, Twitter Polls, Snap Chat, Tik Tok.
LOCATION
FEED works as a combination of ON and OFFSITE work-frame. So, you will be required to work from client office locations and Ogilvy offices from time to time.
BELIFES AT OGILVY
People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. same is true for people.
We need more cows than milk men: We are a culture of practitioners, not manager. We contribute before we comment.
Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
Fail often, fail fast: We see intrapreneur in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure and start something new.
HOW TO APPLY
Ogilvy Africa is an equal opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimise unconscious-biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)
We encourage candidates to apply using this free, downloadable template, available here https://bit.ly/2OtLnYH
Kindly forward your application to [email protected] indicating the job title as the subject. Please also share your motivation for the role along with your updated CV
Closing Date: July 15,2024