World-Class Marketing Solutions, Built for Africa

Data gaps shouldn't hold back African brands. Our suite of proprietary marketing solutions delivers world-class results, tailored for the unique needs of the African market.

Elevate Your Brand with Our Advanced Marketing Solutions

O ptimus

CRM Platform that helps you maximize customer value.


Popular Features

Drag-and-Drop Workflow Builder

Lead Scoring & Segmentation

Real-Time Analytics & Reporting

Seamless CRM Integrations

New

O Brio

Go Beyond the Numbers. Unlock Growth.


Popular Features

Unified Media Dashboards

Actionable Insights & Recommendations

Cross-Channel ROI Tracking

Automated Report Generation

Ignite your brand with the power of influencer marketing.


Popular Features

Data-Driven Influencer Discovery

Campaign Management & Tracking

Performance-Based Campaigns

Dedicated Account Management

Feed 2.0

Real time content that goes from communication to commerce.


Popular Features

Real-Time Data Integration

Agile Content Creation & Delivery

Dynamic Creative Optimization

Cross-Channel Campaign Management

Insights Engine

Actionable insights, even in data scarce markets.


Popular Features

Hyperlocal Cultural Insights

Unified Data Stream Analysis

Actionable Insights for Marketing Strategy

Sub-Saharan Africa Expertise

Solutions for Every Business

From data-driven influencer marketing to real-time content delivery, we provide the tools you need to connect with your audience and achieve measurable results.

O Brio

Maximize Campaign ROI with Cross-Channel Performance Insights

Learn how leading CPG brands leverage OBrio to gain a unified view of their marketing performance, optimize campaigns across all channels, and maximize their return on investment.


Launch Your Brand into the Spotlight with Authentic Influencer Marketing

Connect with your target audience through the power of influence. Discover how startups and established brands alike partner with InfluenceO to build brand awareness, drive product adoption, and achieve their marketing goals.

Feed 2.0

Boost Sales with Hyper-Relevant, Weather-Based Promotions

Make every moment count. Explore how quick-service restaurants and retailers use Feed 2.0 to deliver timely, targeted promotions based on real-time weather conditions, driving foot traffic and increasing sales.

O Brio

Measure the Real-World Impact of Your Public Awareness Campaigns

Go beyond vanity metrics. Discover how government agencies and non-profit organizations use OBrio to track the effectiveness of their public awareness campaigns, measure their impact on public perception and behavior, and demonstrate the value of their work.

Feed 2.0

Elevate Event Experiences with Real-Time Engagement and Personalization

Create unforgettable moments for your attendees. Learn how music festivals, conferences, and other events leverage Feed 2.0 to deliver personalized recommendations, enhance the attendee experience, and drive engagement throughout the event.

Optimus

Drive Revenue with High-Quality Leads

Find out how companies like yours use Optimus 2.0 to seamlessly attract qualified leads, nurture them with personalized experiences, and convert them into loyal customers, driving sustainable revenue growth.

Powerful Solutions that Users Adopt Easily, Use Powerfully, and Love Deeply

20+

Countries in Africa where we've driven impact

1B+

Consumers reached through our campaigns

50+

Years of marketing expertise

5000+

MarTech Professional dedicated to your success

Grow Better with Ogilvy Africa Today

Get Started

Ogilvy Africa (A WPP Scangroup Company. Part of Ogilvy Network)