TITLE: Media Planner
REPORTING: Deputy Managing Partner
DEPARTMENT: Media
DISCIPLINE: Media
AGENCY: Ogilvy Africa, Ghana
LOCATION: Accra
SCOPE: In-Market
OGILVY AFRICA – COMPANY OVERVIEW
Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.
Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.
This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).
In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.
Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.
JOB PURPOSE – SUMMARY
In this role, you will work with the team lead in receiving client briefs, and analyzing market-level competitive data, SOV, and media consumption data to build out media analysis & planning implications.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Demonstrate an understanding of the media landscape and business challenges and begin to contribute ideas on how to improve the current situation.
• Attach a media rationale showcasing the stations selection and the end-to-end media execution plans when sharing media plans with client.
• Implementation of media plans across both traditional offline and digital online channels. Guided by insightful data in the market, ensuring efficiencies and effectiveness in touchpoint allocation and budget optimization. Ensuring that all the assets are delivered and monitored as scheduled.
• Reporting campaign launch to client, ensuring that all proof of flighting is sent to clients and any challenges are mitigated in good time as well as ensuring that the media partners have been compliant by following up with the relevant monitoring teams.
• Great understanding of your portfolio of clients and different partners the business works with.
• Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
• Mentor new interns and assist in leading a small-scale project (identify needs, formulate idea into a plan, set the scope, and present to the Manager and Director
• Assist in leading medium-scale projects (identify a need, formulate idea into a plan, set the scope, and present to the Manager)
• Participate in new business pitches.
PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED
• At least 3+ years’ experience in media/advertising/data planning agency
• A Diploma/ Bachelor’s degree in advertising/ communications/ business/ finance/ actuarial science/ mathematics preferred
• Familiar with all implementation tools including but not limited to Ipsos Telmar data points, and other 3rd party and secondary data points.
• Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners, and internal specialist resources)
• Be a strong communicator.
• Excellent numerical analysis skills and attention to detail
• Energy, passion, and self-motivation
• Great knowledge of Excel & PowerPoint.
• Can manage their own time effectively.
• Curious character, instinctively proactive, and believes in asking questions to get ahead.
BELIEFS AT OGILVY
• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. same is true for people.
• We need more cows than milk men: We are a culture of practitioners, not manager. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see intrapreneur in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure and start something new.
HOW TO APPLY
Ogilvy Africa is an equal-opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimize unconscious biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)
• If your career aspirations match this exciting opportunity, please apply as follows.
• Complete this application form and submit
• Share your resume separately in PDF format (strictly) via our recruitment email address. [email protected]. Ensure that your resume bears your first and last names.
In the email subject, strictly quote the job title and location (Job Title – Location). For instance, if you are applying for the Finance Controller position based in Kenya, then, I will quote the subject Finance Controller – Kenya with your resume attached. Do not add anything else in the email subject
Please note that completing the application form is mandatory for consideration alongside your email application where you share your resume in PDF (strictly). Only shortlisted candidates will be contacted.
Closing Date: November 19, 2024