TITLE: Media Buyer
REPORTING: Deputy Managing Partner
DEPARTMENT: Media
DISCIPLINE: Media
AGENCY: Ogilvy Africa, Ghana
LOCATION: Accra
SCOPE: In-Market
OGILVY AFRICA – COMPANY OVERVIEW
Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.
Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.
This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).
In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.
Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.
JOB PURPOSE – SUMMARY
Media Buyers find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey. They interrogate data – looking at everything from technology infrastructure to content distribution – so they get to the heart of problems and provide broader, more impactful solutions.
They work with clients to help them make decisions about how a particular media campaign will unfold. Their main focus is to orchestrate the placement of their client’s advertising copy into various media venues that maximize advertising reach toward the client’s target audience. These venues include television, internet, radio, billboards, print, and direct mail.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Optimized media campaigns on clients whose buying metrics to be delivered on post buys.
• Cleverly used media ratings trends and Reach/ GRP curve analysis (mainly) to make good forecast of the future rating and its trends and applies these learnings in the media implementation and optimization.
• Understand the local sentiments like seasonality, content type and/ or back to back program performance for the period in planning to forecast future ratings.
• Active engagement and relationship with media owners to know how to use and manage current media scenarios that will impact and influence our media campaigns.
• Ability to use these media information to hold discussions with media owners and clients.
• Understands the role and potential of alternative marketing and media options within overall marketing mix to integrate them with specific brand goals and objectives
• Display good knowledge of news circulation channels in order to effectively disseminate the information to the right channel
• Excellent knowledge experience in monitoring, compliance, and reporting of media campaigns.
• On-time delivery of media campaign billing and invoicing of clients in line with payment terms
PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED
• A Diploma/ Bachelor’s degree in Advertising/ Communications/ Business/ Finance/ Marketing.
• Minimum 3-5 years of relevant experience in managing implementations in an integrated agency environment handling advertising/branding.
• Demonstrated proficiency in written and verbal communications skills in English
• Familiar with all implementation tools.
• Dedication to clients and team colleagues.
• Ability to produce under pressure and management of timelines and production.
• Meticulous, organized and structured approach to work.
• Demonstrated ability to multi-task.
• Curious character, instinctively proactive and believes in asking questions to get ahead.
BELIEFS AT OGILVY
• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. same is true for people.
• We need more cows than milk men: We are a culture of practitioners, not manager. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see intrapreneur in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure and start something new.
HOW TO APPLY
Ogilvy Africa is an equal-opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimize unconscious biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)
• If your career aspirations match this exciting opportunity, please apply as follows.
• Complete this application form and submit
• Share your resume separately in PDF format (strictly) via our recruitment email address. [email protected]. Ensure that your resume bears your first and last names.
In the email subject, strictly quote the job title and location (Job Title – Location). For instance, if you are applying for the Finance Controller position based in Kenya, then, I will quote the subject Finance Controller – Kenya with your resume attached. Do not add anything else in the email subject
Please note that completing the application form is mandatory for consideration alongside your email application where you share your resume in PDF (strictly). Only shortlisted candidates will be contacted.
Closing Date: November 19, 2024