TITLE: CRM Specialist
REPORTING: Product Manager
DEPARTMENT: Technology
DISCIPLINE: Ogilvy One
AGENCY: Ogilvy Africa, Kenya
LOCATION: Nairobi
SCOPE: In- Market
OGILVY AFRICA – COMPANY AND ROLE OVERVIEW
Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.
Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.
This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).
In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.
Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.
JOB SUMMARY:
We are looking for a dynamic CRM Specialist to join our East Africa team (Kenya, Uganda, Tanzania). This role will work with various stakeholders to develop and execute data-driven CRM programs to support brand and e-commerce growth, using consumer data to drive personalization and premium experiences.
KEY RESPONSIBILITIES:
• CRM Strategy Development: Develop and implement comprehensive CRM strategies aligned with business objectives to enhance customer engagement and loyalty.
• Campaign Management: Design, execute, and optimize multi-channel CRM campaigns including email marketing.
• Automated Consumer Lifecycle Programs: Implement automated consumer lifecycle programs that drive sales conversion, repeat purchase, and advocacy.
• Partnership & Collaboration: Partner with internal brand teams as well as creative/content agencies to complete data-driven personalized campaigns across CRM channels.
• Data Compliance & Security: Gather consumer data in compliance with local regulations; work with legal/data teams for secure data capture supporting acquisition activities across markets.
• A/B Testing Strategies: Implement A/B testing strategies to drive higher consumer engagement/sales conversion.
• Tracking & Analysis: Champion tracking/tagging efforts ensuring all activities can be analyzed easily; share key findings across teams.
• Brand Data Activation Alignment: Align with brand teams on activating their data in media/other use cases; adjust privacy policies/preferences ensuring safe/secure data transfer.
• Team Upskilling: Upskill internal/agency teams on marketing automation tools ensuring maximum utilization of our CRM technologies.
• GDPR & Regulatory Compliance: Ensure each campaign aligns fully with GDPR/regulatory standards incorporating robust safeguards for consumer data
PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED
• Bachelor’s degree in Marketing, Business Administration or related field. Advanced degree is a plus.
• Minimum 3 years of hands-on experience managing CRM programs.
• Proven track record in developing successful data-driven marketing initiatives.
• Proficiency with email marketing platforms like Hubspot, Zoho, Salesforce Marketing Cloud, Mailchimp, Constant Contact etc.
• Strong understanding of database management principles.
• Experience with analytics tools such as Google Analytics or similar platforms.
• Ability to analyze complex data sets to derive actionable insights; strong problem-solving skills.
• Excellent organizational skills managing multiple projects simultaneously; detail-oriented with strong time management capabilities.
• Exceptional written/verbal communication skills; ability to present complex information clearly to various stakeholders
• Collaborative approach working effectively within cross-functional teams.
• Solid understanding of consumer data-related challenges in marketing context i.e., collection/consent/preference management/storage/sharing/data retention/breach/crisis management.
LOCATION
FEED works as a combination of ON and OFFSITE work-frame. So, you will be required to work from client office locations and Ogilvy offices from time to time.
OGILVY AFRICA BELIEFS
• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. same is true for people.
• We need more cows than milk men: We are a culture of practitioners, not manager. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see intrapreneur in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure and start something new.
HOW TO APPLY
Ogilvy Africa is an equal opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimise unconscious biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)
If your career aspirations match this exciting opportunity, please complete this application form to apply.
Closing Date: Feb 07, 2025