ROLE: Community Manager
REPORTING: Senior Program Manager
DEPARTMENT: Digital
AGENCY: Ogilvy Africa, Kenya
LOCATION: Nairobi

OGILVY AFRICA – COMPANY OVERVIEW

Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.

Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.

This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).

In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.

 

JOB PURPOSE – SUMMARY

Community Manager is an appointed administrator for brand´s corporate social media communities (i.e. Facebook, Instagram, X, Snapchat and YouTube) and the key customer contact. The Community Manager is responsible for publishing content, moderating User Generated Content that appears and escalating any issues to the appropriate internal/client teams, monitoring performance of content, ensuring our owned pages are compliant as per client policy and reporting.

 

KEY RESPONSIBILITIES & ACCOUNTABILITIES

 

Publishing

•  Create and maintain Content Calendars in collaboration with the content manager
•  Post relevant content in accordance with Content Calendar and calling out any gaps that may arise with the content team.
•  Ensure all content published has a 95% creative quality score
•  Maintain a clear digital asset register across all brands managed

 

Moderation

•  Review and respond to user generated comments and posts within 24 hours.
•  Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience, providing mandatory weekly moderation reports as per the digital code and an asset register of all UGC permissions requests
•  Engage with consumers in a way that builds the community
•  Enforce the platform Social Media Guidelines, Digital Code & Marketing Code as defined by the brand.
•  Manage & Escalate User Generated Content, where appropriate, to different stakeholders
•  Attend and moderate during live events based on brand activity calendar

 

Listening & Reporting

•  Utilize social listening tools to generate insights that guide content creation for the brands & offline brand activities where necessary.
•  Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
•  Able to listen, monitor & identify potential risks that may lead to negative sentiment and follow the crisis management process to manage any negative sentiment.
•  Provide Monthly and campaign Social Listening Reports

 

Compliance

•  Have a deep understanding of the Digital code and policies that affect your day to day operations
•  Ensure that all brand pages are compliant as per Digital Code Policies; disclosures, community guidelines, age gating.
•  Share weekly moderation, UGC reports for brands managed.

 

Content Creation

•  Collaborate with the content teams on creation, conception, and presentation of digital campaign work. Ensuring that community strategy supports overall brand goals and objectives.

•  2-4 years’ experience in managing a brand social media presence.
•  Great verbal skills with an empathetic approach to consumer challenges
•  Digital native proficient in major social media platforms and keen eye on emerging platforms
•  Good personal skills and ability to interact with different departments.
•  Deep knowledge of social media listening and reporting tools
•  Ability to turn metrics into meaningful insights.
•  Ability to conceptualize new ideas quickly.

 

LOCATION

• FEED works as a combination of ON and OFFSITE work-frame. So, you will be required to work from client office locations and Ogilvy offices from time to time.

 

BELIEFS AT OGILVY

•  People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. same is true for people.
•  We need more cows than milk men: We are a culture of practitioners, not manager. We contribute before we comment.
•  Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
•  Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
•  Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
•  Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
•  Fail often, fail fast: We see intrapreneur in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure and start something new.

 

HOW TO APPLY

Ogilvy Africa is an equal-opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimise unconscious-biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)

We encourage candidates to apply using this free, downloadable template, available here https://bit.ly/2OtLnYH

• Complete this application form and submit
• Share your resume separately in PDF format (strictly) via our recruitment email address. Human.Resources@Wpp-scangroup.com. Ensure that your resume bears your first and last names.

Please note that completing the application form is mandatory for consideration alongside your email application where you share your resume in PDF (strictly). Only shortlisted candidates will be contacted.

 

Closing Date: October 18,2024