ROLE: Community Manager

REPORTING: Deputy Managing Partner

DEPARTMENT: Digital

AGENCY: Ogilvy Africa, Kenya

LOCATION: Zambia

 

OGILVY AFRICA – COMPANY OVERVIEW

Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.

Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.

This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).

In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.

 

JOB PURPOSE – SUMMARY

The Community Manager plays a crucial role in developing and executing social media strategies for a company or organization. Their primary focus is to build and maintain a strong online presence, engage with the target audience, and promote brand awareness. Your role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client’s social media performance and achieve specific business goals.

 

KEY RESPONSIBILITIES & ACCOUNTABILITIES

 

The Community Manager is responsible for creating, curating, and managing content acro

ss various social media platforms to promote the company’s brand, products, or services. They will develop and execute social media strategies, monitor performance metrics, and engage with the online community to drive engagement and growth. They will also have social media executives as direct reports.

 

Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with the company’s goals and objectives.
• Identify target audiences and tailor content to effectively reach and engage them.
• Stay updated with industry trends and emerging social media platforms to adapt the strategy as needed.
• Set measurable goals and KPIs to track performance and success.

 

Content Creation and Management:

• Create, curate, and publish high-quality, engaging content across social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
• Plan and schedule posts, ensuring a consistent posting schedule.
• Utilize various content formats, including text, images, videos, and infographics.
• Monitor user-generated content and respond appropriately.
• Oversee the proposals from the social media executives.

 

Audience Engagement:

• Ensure that there is proper engagement of our audiences by the Social Media Executive
• Engage with followers, respond to comments, messages, and inquiries promptly and professionally as required.
• Foster a sense of community and build relationships with the online audience.
• Encourage user-generated content and user participation in social media campaigns.

 

Analytics and Reporting:

• Leverage social listening tools for campaign reporting and to identify engagement opportunities between assigned brands and users. Proactively inform internal and client teams of key trends and/or brand crisis situations that may impact the business.
• Track and analyse key performance metrics, such as reach, engagement, conversion rates, and ROI.
• Use data insights to refine the social media strategy and make data-driven decisions.
• Prepare regular reports on social media performance for management.

 

Paid Advertising:

• Create and manage social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, Twitter Ads).
• Work closely with the paid media team to Set budgets, target audiences, and optimize ad performance and ensure all the content created has a clear objective and is sufficiently promoted for business objectives.

 

Project Management Presentation & People Skills:

• Act as the point of contact for clients, addressing their queries, providing updates on social media performance, and presenting reports on campaign results.
• Work closely with the client service team, designers, and other stakeholders to align social media efforts with overall marketing campaigns and brand messaging.
• Build and maintain relationships with clients and key stakeholders. Understand clients’ social media goals and align strategies to meet their specific needs.
• Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard; communicating with social influencers and platforms (e.g. Meta / TikTok, Partners, etc) will be necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and Paid Media teams.

 

Collaboration and Coordination:

• Collaborate with cross-functional teams (marketing, design, content writers) to align social media efforts with overall marketing campaigns.
• Coordinate social media activities with influencers or brand ambassadors when applicable.

 

Compliance and Risk Management:

• Ensure all social media content complies with legal and brand guidelines.
• Monitor and address any negative feedback or potential social media crises

 

PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED

• Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).
• 4- 6 years Proven experience as a Social Media Manager or similar role.
• Proficiency with social media management tools and analytics platforms.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content ideas.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Familiarity with graphic design, video editing, and other multimedia skills is a plus.

 

OGILVY BELIEFS

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgraded. Same is true for people.
• We need more cows than milk men: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure, and start something new.

 

HOW TO APPLY

Ogilvy Africa is an equal opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimise unconscious-biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)

 

We encourage candidates to apply using this free, downloadable template, available here https://bit.ly/2OtLnYH

Kindly forward your application to [email protected] indicating the job title as the subject. Please also share your motivation for the role along with your updated CV

Closing Date: August 28, 2024