From shifting influences in culture and grassroots creativity, to AI content generation at scale — today’s challenges and opportunities might seem opposing, but the success of creativity in Africa cannot be a zero-sum game.

Local AND global, fast and thoughtful, creative AND data-led — we don’t agree with those who say these forces are opposing. In Borderless. Connected. Made in Africa, we outline why we believe they’re all critical.

It’s a journey to the future we hope to take together with you.

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