TITLE: Account Director
REPORTING: Deputy Managing Partner
DEPARTMENT: Media
DISCIPLINE: Media
AGENCY: Ogilvy Africa, Ghana
LOCATION: Accra
SCOPE: In-Market
OGILVY AFRICA – COMPANY OVERVIEW
Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi – Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.
Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.
This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).
In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.
Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.
JOB PURPOSE – SUMMARY
An experienced project, and media specialist who has strong client relationships and an in-depth understanding of media. The Senior Media Account Director has a high level of professional knowledge and skill. As leader, the Senior Media Account Director is expected to serve as a counsellor to both key clients and team members and must provide superior client service with confidence, independence and sound judgment. The Senior Media Director also must be skilled at managing programs, overseeing budgets and retaining/growing business.
The Senior Media Account Director will work with the client and the team to ensure that as many of the target demographic as possible see client ads. Using a mixture of market research, analysis, pricing structures and client considerations, the Senior Media Director is ultimately responsible for making sure the advertising campaign has enormous reach for the best possible price.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Own the relationship between the media team and key clients.
• Handle day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team
• Analyse relevant channels and outlets
• Develop budgets and flowcharts
• Recommend tactical implementation and timing
• Day-to-day management of media plans including developing recommendations, execution details and budgets
• Lead and direct the development of client presentations from a media perspective
• Research and implement new techniques and technologies that are relevant to clients’ media strategies
• Draw insight from campaign results
• Ensure dialogue with client and internal team on informed strategic implications
• Maintain current knowledge of PR, Digital, marketing and industry best practices
• Maintain strategic overview of accounts, and proactively advise client on new issues/external environment and contribute to strategic planning meetings with client.
• Develop strong client + partner relationships and develop environment of trust and partnership, enabling open discussion about brand direction, issues.
• Review/provide strategy feedback/guidance, and approve of other team members’ client deliverables (reports, decks, presentations etc.)
• Must be an excellent presenter to deliver finesse to already excellent client decks
• Proactive ideation and thought leadership
• Identify and follow up new business opportunities within existing client pool utilizing internal tools/ relationships and through the development of new innovative methods.
• Securing new business leads including pitches and cold calls working seamlessly with other disciplines in the group (where applicable) both nationally and internationally.
• Responsible for leading/or contributing to the developing and presentation new business pitches, RFI’s, RFP’s and credential Presentations- demonstrating the ability to think creatively and across the full 360 service offerings.
• Regular and frequent communication with prospects and clients to monitor client satisfaction and identity future opportunities.
PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED
• Previous working experience as a Media Account Director for (2) years
• BA/BSc in Media, Public relations, Communication or similar relevant field
• Outstanding organizational and time management skills
• Excellent communication, presentation and leadership skills
• Attention to details
BELIEFS AT OGILVY
• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. same is true for people.
• We need more cows than milk men: We are a culture of practitioners, not manager. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Fail often, fail fast: We see intrapreneur in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast learn, learn from the failure and start something new.
HOW TO APPLY
Ogilvy Africa is an equal-opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimize unconscious biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)
• If your career aspirations match this exciting opportunity, please apply as follows.
• Complete this application form and submit
• Share your resume separately in PDF format (strictly) via our recruitment email address. [email protected]. Ensure that your resume bears your first and last names.
• In the email subject, strictly quote the job title and location (Job Title – Location). For instance, if you are applying for the Finance Controller position based in Kenya, then, I will quote the subject Finance Controller – Kenya with your resume attached. Do not add anything else in the email subject
Please note that completing the application form is mandatory for consideration alongside your email application where you share your resume in PDF (strictly). Only shortlisted candidates will be contacted.
Closing Date: November 19, 2024